Microsoft said today it’s hired former president of CBS television programming Nancy Tellem. She’ll oversee the launch of a new production studio in Los Angeles that will develop “interactive and linear content” for Xbox and other devices.
In addition to running the production studio, Microsoft said Tellem will help “spearhead the company’s efforts to turn Xbox into a destination where consumers can enjoy all their entertainment in one place.”
“I am excited to be a part of the continued evolution of Xbox from a gaming console to the hub of every household’s entertainment experience,” Tellem said in a statement.
“The Xbox is already a consumer favorite, and we now have a tremendous opportunity to transform it into the center of all things entertainment – from games, music and fitness to news, sports, live events, television series and movies – so consumers have one destination for all their entertainment needs.
“I look forward to building a studio team that embraces the challenges of creating true interactive content that the Xbox platform supports and to work with talent to create content that will change the way entertainment content is experienced and delivered.”
Tellem has been with CBS in an executive role since 1997.